SponsoredNext year, the cycling industry is seeing an overhaul of the trade show calendar. Multiple major shows are opting for different dates, while two newcomers wish to join the calendar. One such debutant is CycleExpo Amsterdam. With a clearly defined character and affordable costs, it aims to become the new OEM meeting point for the bike industry.
A lively and dynamic tradeshow is not what you would expect in a gloomy market like France's. Still, that was the case at the Pro-Days event in Paris, which took place only a week after Eurobike. The total market volume in France decreased by 6% in 2025, while revenue was down 4.8% year-on-year. Moreover, this was the third consecutive year of market decline, and there is no outlook for sales improvement. Under those circumstances, you don't expect a dynamic trade fair, yet that was still the case.
SponsoredTaichung Bike Week has remained a fixture in the global bicycle industry for more than two decades. Despite changes in manufacturing, supply chains and the way companies communicate, it continues to play a unique role. The reason is simple: it was never designed to be a traditional trade show.
As 2027 gets set to be one of the most interesting on the international trade show scene, one of the rising stars, Cyclingworld Europe has stated its intentions for next year. Friday will become a full exhibition day as the event in Düsseldorf responds to strong demand from both the industry and the trade while maintaining its identity as a consumer-focused event. The event will take place from 12 to 14 March at Areal Böhler in Düsseldorf.
SponsoredThe 34th China International Bicycle Fair (aka China Cycle) was held at Shanghai New International Expo Center from 5 to 8 May 2026. With the theme 'Innovation Driven, Intelligence-led Future', this edition closely aligned with the global industry trends of environmentally friendly, intelligent, and high-end development.
The China Cycle Show 2026 can count on more international interest than before. Driven by the sports market and the country's fifteenth five-year plan (2026-2030), local manufacturers have recognised the value of brand building, a trend quickly being adopted by other categories. The nation's shop window to the rest of the world showcases the progress of its bicycle industry.
The debate around Eurobike has entered a new phase since German industry organisations announced they will organise "a leading international trade show" in 2027. This decision stems from a dispute between the Eurobike organiser, Fairnamic, and the German industry organisations ZIV, Zukunft Fahrrad and VSF. This latest strategic move suggests a potential return to a dual-tradeshow landscape for Europe, reminiscent of the pre-2008 era when IFMA Cologne and Eurobike operated alongside each other.
SponsoredWith the ongoing market correction still affecting purchasing decisions and budgets, and geopolitical uncertainty, including the war-related tensions, derailing international travel, the Taipei Cycle Show 2026 was never expected to be a loud, booming comeback edition.
Sea Otter Classic 2026 caught the e-bike vibe that Europe experienced some years ago. The United States had always lagged in this market, but at the Sea Otter Classic this weekend, it looks like the US market has finally awoken and stepped on board with all things electric.
The announcement earlier this year that Shimano would not exhibit was regarded as a decisive moment for the future of Eurobike. According to the Japanese component manufacturer, "the industry continues to evolve, and we are prioritising our customer- and consumer-focused events." Two and a half months later, the show reality has changed again and Shimano's European representation announced its presence in Frankfurt this June.
The growing complexity of the e-bike and bicycle landscape, across business, legal and mobility, requires industry alignment from time to time. Europe is left with some small-scale or national gatherings since the German industry association ZIV pulled out of Eurobike. The United States industry organisation PeopleForBikes developed the Bicycle Leadership Conference as the country's foremost education and networking event for the sector. Can this format be adapted for the European market?
SponsoredBuilding on three decades of expertise and innovation, China Cycle has evolved into a pivotal hub shaping global trends in the two‑wheeler industry. This year's event will span 13 exhibition halls, presenting a full lineup of bicycles, components, and related technologies. Upgraded trade matching sessions and cross‑border procurement services will further provide exhibitors and global buyers with streamlined, high‑impact networking opportunities.
The role of product awards at international trade fairs has evolved from a promotional tool to a benchmark. Is the industry integrating key trends such as artificial intelligence (AI) and sustainability into product design? The number of submissions has become an indicator of the industry's performance and level of investment in innovations. All these elements come together in the fourteenth Taipei Cycle d&i Awards, which will be announced on the opening day of the Taipei Cycle Show. Bike Europe sat down with three jury members to discuss how they evaluated the entries.
More than ever before, the industry is awaiting the outcomes of the Taipei Cycle Show. Trade show visits are under pressure in general, and the challenges in the bicycle industry create significant market uncertainty.
Astro Tech Co., Ltd., the Taiwanese frame builder specialising in lightweight aluminium alloy and high-rigidity carbon fibre frames, is using its 35th anniversary this year to chart a new strategic course.
SponsoredIn the bicycle industry, trends rarely emerge from a single presentation or product launch. More often, they appear quietly, through conversations, prototypes, and unexpected encounters. That is why trade shows still matter. And few events illustrate this better than the Taipei Cycle Show, where the future of cycling often becomes visible long before it reaches the global market.
The trade show landscape is adrift and in uncertainty since German industry organisations announced that they will pull out of Eurobike. For decades, the show served as a stable base for the bicycle trade. It was the place to be for the industry and was its window to the rest of the world. Since the organisations ZIV and Zukunft Fahrrad turned their back on Eurobike, this seems to be history, especially for the German companies. Even more telling, newcomers are jumping at the opportunity to capture the audience's attention.
